Founder and CEO

Dr. X is a Certified Professional Coach through the Institute of Professional Excellence in Coaching. He is a Certified Department of Defense All-Source Analyst and Certified Personal Trainer through the National Association of Sports Medicine with Fitness, Nutrition, and Weight Loss specializations. Dr. X is also an Energy Leadership Index Master Practitioner. He is retiring as a Lieutenant Colonel after 24 years in the Air Force.


Dr. X holds a Bachelors of Science in Human Biology from the U.S. Air Force Academy, Masters of Business Administration in Information Systems Management from 

Wayland Baptist University and Doctorate of Business Administration in Global Supply Chain Management from Walden University. His doctoral study focused on Strategic Influence.  Dr. X also has a Top Secret/SCI clearance with polygraph.

UPL!FT Energy Coaching®, LLC is a holistic health coaching company that specializes in a one-of-a-kind developmental system developed by Dr. Xavier Bruce called Strategic Energetic Influence


He conceptualized this framework in 2011 when he was enduring stress of a rocky marriage, raising a son with autism, struggling through the doctoral dissertation process, and experiencing rocket attacks while deployed to Kandahar, Afghanistan.


This evidence-based approach helps business owners and decision makers who want to enhance the mental, emotional, spiritual, social, universal and physical health of their workforce by reducing their stress and anxiety—both at work and at home.


The scope of our business offerings covers areas such as personal improvement coaching, professional development coaching, educational consulting, workforce training, health and wellness coaching, fitness and nutrition coaching, and much more.


UPL!FT is a team-focused and result driven coaching organization that provides practical, immediately applicable, motivational learning approaches at an affordable investment that won’t put a hole in the pocket of our clients.

We leverage our unique blend of knowledge, skills, and abilities to help you begin to effectively reduce stress and anxiety